V-Ray is a commercial rendering plug-in for 3D computer graphics software applications. V-Ray is used in media, entertainment, and design industries such as film and video game production, industrial design, product design and architecture
V-Ray is fast. Real fast
Real-world material rendering is much more...real-world.
It works seamlessly with Rhino, 3DS Max, Sketch-Up
Light and Shadow are its bread and butter.
PExtensive Material Library and resources.
There are plenty of resources for noobs and professionals alike.
A wealth of options.
It has a steep learning curve, but in a good way.
V-Ray is simply the best for realistic visualization.
Speed of V-Ray is great for quick animations